Everyone would consider people like Alexander the Great, Genghis Khan and George Washington to be good leaders. Even in business, people like Fred Maytag, Henry Ford and Lee Iacocca are considered good leaders.

The rule at trade shows for exhibit staff is You = Your Company. Trade shows are hard work and it's easy to fall into lazy behavior. These 10 tips are important and easy to remember.

It is important to periodically find ways to get clients to give you feedback about the products and services you offer. Here is a list of 10 questions to use. Select a few that suite your situation. The key is to ask the question and then allow the client uninterrupted time to answer. Your job is to just listen!