A few years ago, brightly coloured envelopes would pour through our letterboxes. Emblazoned with grabbing statements and promises of a better life, these communications earned themselves the title of junk mail and would hardly even accomplish so much as a glance before being dropped into the waste bin. But things have changed and lately more and more people are actually opening these pieces of mail. Why?

In marketing in general -- and with direct mail in particular -- your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?

How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers. Check it out now and boost your response rates later.