Chris Hawkes
Chris Hawkes is a Senior Market Researcher at MarketResearch101.com. Chris has been conducting qualitative and quantitative market research for well over a decade and has researched a variety of topics in over 20 countries across the world. MarketResearch101 is the web's greatest source of Market Research information.
Articles by this Author
An Example with Qualitative and Quantitative Research
- By Chris Hawkes
- Published 03/14/2007
- Marketing
- Unrated
In a previous article “Market Research: Qualitative, Quantitative and Everything In-Between” we explained the differences between quantitative and qualitative market research studies.
Market Research - Who Needs Market Research
- By Chris Hawkes
- Published 01/2/2007
- Business
- Unrated
Smart business managers use market research to understand how the needs and attitudes of their customers are being met by the current products in the marketplace and to understand that where there is customer dissatisfaction with a product category that there might also be an opportunity!