B.R. Cornett
Brandon Cornett is the editor of PostcardSmart.com, the Internet?s largest website dedicated entirely to direct mail marketing with postcards.
Articles by this Author
Direct Mail Marketing Whats Your Audience Statement
- By B.R. Cornett
- Published 03/28/2006
- Marketing Direct
- Unrated
In marketing in general -- and with direct mail in particular -- your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?