Ian Haughton
Ian Haughton is the Managing Director of Corporate Mailing Solutions Limited, a specialist direct mail company offering a range of direct mail marketing, mailshot design, print and despatch, response handling and data processing services throughout the United Kingdom. CMS has more than ten years experience and prides itself on its hands-on, personal approach to its clients' requirements. For more information visit www.cmsuk.com
Articles by this Author
Junk mail? That's in my inbox, not my letterbox!
- By Ian Haughton
- Published 04/15/2008
- Marketing Direct
- Unrated
A few years ago, brightly coloured envelopes would pour through our letterboxes. Emblazoned with grabbing statements and promises of a better life, these communications earned themselves the title of junk mail and would hardly even accomplish so much as a glance before being dropped into the waste bin.
But things have changed and lately more and more people are actually opening these pieces of mail. Why?