Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers.

With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result of purchase decisions based on technology, and not business requirements.

A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to procure and implement a CMS.