Did you know that, on average, an estimated 40% of all Americans take a multi vitamin or vitamin supplement? And yet, what they don't know is that more than 90% of their vitamin supplement's nutrients are not adequately absorbed by the body, rendering them virtually useless, or at the very least, very watered down and ineffective for their intended therapeutic purpose. Read why a liquid vitamin supplement is so much more effective than the ever so common chewable or 'horse pill' vitamin that so many Americans take, thinking they are really gaining a benefit.