Ernest Nicastro
Ernest Nicastro, a direct marketing consultant, copywriter and
lead-generation specialist, heads up Positive Response, an
award-winning marketing firm specializing in B-to-B marketing and
lead-generation. For your FREE copy of the Positive Response Special
Report, 77 Sure-Fire Marketing Tips Guaranteed To Boost Results,
email Ernest (subject line Tips) at ENicastro@positiveresponse.com.
Or, contact him by phone at 614.747.2256. For more information visit
www.positiveresponse.com.
Articles by this Author
How To Craft Stronger, More Compelling Offers That Will Boost Response Rates
- By Ernest Nicastro
- Published 01/1/2006
- Marketing Direct
- Unrated
How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers. Check it out now and boost your response rates later.