'Written truth' meaning non-fictional educational books, in this instance, is the cornerstone to higher education. Yet, 'written truth' is only part of how we gather information in visual communication. The written word, known as 'meaningful content' on the Internet takes precedence over website graphics. Website graphics and editorial illustrations illustrate the content, and that in itself tells us that text ranks higher in website hierarchy. Even though 'a picture is worth 1,000 words,' the written message is still more intelligent and is the most accurate way of communicating online.

When food is photographed, timing is of great importance. The peak time to take images of barbequed food is straight off the grill while it's cooking and at the point it is ready to be pulled off the grill. The smoke adds to atmospheric perspective (which is another design concept).

The law of similarity is one of four visual perception laws as theorized by gestalt psychologists. Paul Martin Lester, the author of Visual Communication, an expert in the field wrote: "The law of similarity states that, given a choice by the brain, you will select the simplest and most stable form to concentrate on. This law stresses the importance of basic shapes in the form of squares, circles, and triangles."