When a website has a well-written, compelling, and relevantly chosen captions and copy, more likely, the visitors of the website will find it easy to navigate because words are easy to understand, font types and colors are easy to read and are non-straining to the eyes, and significant words or ideas are emphasized.  An effective website does not only refer to having an interactive presentation of your company’s products and services or having a grammatically correct copy.  An effective website is also something that has textual presentation that emphasizes the very important ideas and messages that your company wants to convey.  Font selection- referring to color, style, variations, and emphasis in websites- is an art.  The website becomes the masterpiece and the perfect choice of font to use to relay the message you have is a tool to create perfection. 

In web design, significant messages must be presented with emphasis and this can be achieved by making them presented in bold and heavier colors.  The eyes of the audience are easily drawn to words that are presented this way.  This gives the idea that these words are important that is why they are highlighted.  Italics are also used but mostly this style is used for names and titles. 

Font size and position also speak for the role of words in a website.  When words are written in bigger fonts, they are considered content words.  Positioning of words would mean the stressed and not so important that is why web designers need to be cautious in choosing and positioning fonts.  Carefully choose the size of your font because a font that is too big that seems to be taking so much space of your web page or too small that seems not to be readable at all will create an effect on how your viewers will perceive your site. 

Moreover, spaces between words, between, and in between paragraphs also create an effect.  Too many spaces in your website or too many words bombarding your pages will definitely affect the way people go over your website.  If you are not sure whether you are in the right track towards your choice of fonts and their positions and placements, there are many web design solutions and tools you can refer to so that you can come up with the attractive, well-designed, and user friendly web site you want.   

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