There are tons of ways to promote your website. In another article, I mentioned a few, including having your website on your business cards, in your email signatures and in any way that is specific to your business. Here's a few more ways to promote your website.

• Start a paper newsletter. Although there are printing costs and postage costs involved with a hard copy newsletter, it will spread the word about your website to people who are not otherwise online on a regular basis. At T&S Web Design, we are in the process of starting a simple, one page newsletter that will be mailed out monthly to clients and potential clients.
• Start an email newsletter. Have a place on your website where people can sign up for the latest updates on your business. Just make sure that you include unsubscribe information as well.
• Write articles in your field of expertise, and include a link to your website.
• Exchange links with related websites. Make sure that they are not directly competing with you but have the same target audience that you do. You can exchange text links or banner ads.
• Submit your link to directories. If you have a vacation home in New Mexico, search the web for "vacation home New Mexico." Look through the first two pages
  of results and contact all the website owners that have sites listing multiple vacation homes in New Mexico. Give them the info about your vacation home and about your site, and see if they'll list it. Chances are, many of them will he happy to list it for free, because the more that they have listed, the more people will visit their site, too.

Remember, promote, promote, promote! The more links to your website that are out there, the more business you can get. Try to spend at least two hours a week promoting your website.

Tim is the owner and senior web designer at T&S Web Design. His company has developed and maintained website for dozens of small businesses and organizations. Tim also maintains a blog with free website advice for small business owners, GetASiteOnline.com.