Merchant accounts can be trifle confusing for some people, especially for those who are used to dealing with hard cash and other traditional payment options like checks and demand drafts. But with more and more consumers preferring credit cards to make their payments, retail storekeepers are under pressure to offer their consumers with easier and more versatile electronic payment options. But before you jump the band wagon and apply for a merchant account, its better to gain some useful knowledge regarding their cost and efficacy. It is common knowledge that a merchant account helps an entrepreneur accept and process credit card orders. The procession procedure is long and complicated; something lay businessmen need not worry about. All you need to know is that the money from customer’s credit card will be transferred from the merchant account into your business’s checking account within 2 to 3 days

There are basically two types of merchant accounts – Retail merchant accounts and Internet merchant accounts. If you a businessman dealing in the offline, real world environment you should go for a retail merchant account. This uses a retail swipe

terminal and is perfect for those who deal with their customers face to face. A retail merchant account has the lowest processing fees because it’s assumed that since both the customer and the credit card are visible to merchant during the transaction, the risk factor is greatly reduced. A lower risk results in lower rates and processing fees.

By logging on to Advanced Merchant Services you can get yourself the cheapest and most convenient retail merchant account in the market. There is a Price Bust Section in the website that allows you to compare charges and prices offered by all other merchant account service providers. If you ever locate a cheaper service just give us the name of the website and the type of service they are offering and we will immediately beat it by 5%. Moreover we will also provide you with a free credit card processing machine with a new account. The Verifone Tranz 330 is a reliable, easy to use to use terminal that has all the features you need to make your transactions quicker and easier.

There are a number of more advanced credit card processing equipments available with us. Just browse through the credit card processing equipments section and take your pick. So log on to www.merchant-accounts.com and add a spark to your business.