1 - Identify your target market. Know to whom you should sell your products. Know what they want and need. Know why they buy your products. Know their lifestyle and buying habits. Where are they located? Are you customizing your marketing strategies to them?
2 - You must not spam and you only send to legitimate e-mails just for you to gain trust.Once you have gained trust from your readers, do follow ups on your loyal customers, send different emails to different readers.
3 - To give more impact through your email marketing campaign, you can set the time and date of your emails. This way you can send the mails right when you think, they will have the right effect on your target audience.
4 - Mentor your staff and provide constant feedback to counter check their satisfaction. Ensuring your staff is happy is also ensuring they deliver good service to your customers.
5 - Be responsive to customer comments and work to develop a sense of community around your blog.
6 - Let customers feel that they have a chance of getting a say in your marketing decisions by listening to them. The best way to do this would be to reply to their messages or questions in your blogs or social networking sites.
7 - Make your blogs entertaining (without forgetting your company goals and the purpose of why your company is blogging). Build a personality in your blog that your readers will love and make blogging to you a habit. The more they like you, the more they will buy from you.
8 - Social networking sites presents you with the chance of pasting your links on your profile or blogs. Put links that will lead them to your website. If your network of friends would opt to click on your link, it will help improve your page rank and search engine positioning.
9 - Generate a buzz about your business-- something controversial and noteworthy. People will move their attention to it giving your company a reputation.
10 - Build a good reputation. This would benefit you long term. Customers want to buy from a company with a high credibility.
11 - Keep track of your financials. Don't get too enthused with your business details and forget about your budget, spending and other allocations. Chances are you are spending more than you should making sales slump.
12 - With Emagazines,we can tell our story to our readers by not letting them feel that we are selling something to them, even if that is the truth.